Why?
Mascara should be replaced every 3 months. Over time the product consistency changes, the formula begins to age and flake, and you are essentially pumping fresh bacteria back into your tube. After three months, you need to chuck your mascara. Why spend $20 or more on mascara if you are going to have to trash it anyway?
Drugstore brand mascara's are a bargain, and there are so many different formulations. $5-7 is a lot easier to part with.
Now with that said, if you love love LOVE mascara and want to go the department store route, at least try to get a good run out of the product. I personally love getting the sample sizes of Estee Lauder or Clinique when I get a gift with purchase. But I just can't see myself putting out the money for something that goes bad quicker than the rest of my makeup.
With all of the variety at your local drugstore, I don't see why you need to go the route of MAC Plush Lash or Benefit's BadGal Lash. Splurge on your favorite lipstick, save on your mascara.
Now if you find that a drugstore formulation doesn't do what you want or you get an allergic reaction to one, switch it up. If you have a tried and true formulation, stay with that. No need to mess with something if it's not broke!
My favorite mascaras include Loreal's Double Extend Tube mascara, Maybelline Lash Stiletto, and Cover Girl Lash Blast. I say it's a good idea to have a black, a brown, and a clear mascara on hand. I can get all three usually for less than the price of one MAC mascara.
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